Supernatural star Jared Padalecki has insisted that the show will never sell out.
He told Zap2It that creator Eric Kripke has turned down product placement offers in the past.
“This isn’t a show that’s out there to be famous or to elicit more response from certain demographics,” he said. “We have a very strong creator, and Kripke stayed true. We had offers from Coca-Cola who wanted to put stuff in the episodes, and he [refused].”
Padalecki added: “[He wanted] to stay true to the story and true to the characters.”
The actor also claimed that he and his co-star Jensen Ackles are not keen on promoting products outside of the show.
“You’re not going to see Jensen and [me] on the red carpet of some body spray,” he promised. “That way, people who are fans of us are fans of our [acting] work.”
The sixth season of Supernatural begins September 24 on The CW.